Booster Juice Rebrand

Student Project: George Brown College
Year: 2017

In November 1999, Booster Juice made its debut in Sherwood Park, Alberta. Tasked with revitalizing an established brand, my mission was clear: infuse Booster Juice with a family-friendly essence celebrating health, freshness, and wellness. Sporting a revamp of the original colour scheme, the re-imagined Booster Juice radiates a friendly aura, tailored for unisex customers of all ages committed to an active lifestyle.